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It might work for the short-term and get you some traffic to your site, but after a while, Google ends up penalizing and even blacklisting your site so you’ll never rank. On the other hand, white hat SEO is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience.This image from Inbound Marketing Inc. does an exceptional job of breaking it down, but let me shine some additional light on these topics: When someone tries to rank for a certain keyword, they might duplicate content on their site to try and get that keyword in their text over and over again.
Years ago, a black hat strategy was to include a ton of keywords at the bottom of your articles but make them the same color as the background. This strategy will get you blacklisted very quickly - Tampa SEO Company. The same goes for stuffing in keywords where they don’t belong. When it comes to redirects, there’s a right and wrong way to do it.
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Going out and purchasing a Fiverr package promising you 5,000 links in 24 hours is not the right way to build links. You need to get links from relevant content and sites in your niche that have their own traffic. Since Google penalizes sites that do these things, you’ll only hear me talk about white hat SEO.